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Tuesday, 03 Apr 2012


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Alibaba.com case study

Alibaba.com, a leading international e-commerce company from China, has established a new European headquarters in London.

For someone who didn’t use the internet until 1995, Ma Yun (Jack Ma) has certainly caught up quickly. Whilst visiting Seattle and working as an interpreter, he was introduced to the internet by a friend. Upon discovering there was no data on businesses in China, it inspired him to set up his own e-commerce company. The aim was to help SMEs and the private sector gain competitive power through using the internet. Alibaba Group was founded in 1999 in Hangzhou, China and Alibaba.com, the group’s flagship company, was listed on the Hong Kong Stock Exchange in 2007. To date, Alibaba.com has an incredible 40 million registered users.

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From the start, Alibaba.com served both a domestic market in China, and an international market. In the last 10 years, both markets have grown and segmented into over 40 categories including electronics, gifts and office supplies, with over 40 million registered users using the site. Today, Alibaba.com has its main headquarters in Hangzhou in China. The company’s head office employs about 12,000 staff worldwide in over 50 sales and marketing offices across the globe.